Finding your One Thing™

This post is not for everyone.

It’s on the longer side. (Although it reads fast.)

It’s a story, a thought process, an update.

But I’m, sharing it because sometimes we have to go deep into people's real experiences to learn something.

This is for the entrepreneurs. The followers who’ve been with me for a while. Those who’ve bought my products.

And anyone in search of their One Thing™.

My business for the last few years has been a pretty consistent cycle.

Every month or two I create something new, launch it, make enough money to live off of for a few more months, rinse and repeat.

It’s worked out well in some respects.

This year, I crossed $1M in total revenue since starting my business. I’ve been able to support my family and handle some fairly substantial unexpected expenditures, like on the medical side.

But — having so many launches and new products can be exhausting. Not just for me as a producer/educator. It’s sometimes tiring for you as well.

So I challenged myself this year to figure out how to simplify.

Make it easier, at a glance, to see what I have to offer and to know what’s right for you.

I wanted to find the right set of products that I could build funnels around. Spin up some ad spend. Scale the business in new ways.

This, of course, not unironically led to me creating a bunch of new products in an effort to figure that out.

V1 of this system looked like this.

What I called Season 2 of Lennon Labs.

A three course progression to build and monetize your audience:

1. AI Lead Magnets -> Start building your owned audience.

2. $1M Offer Engine -> Create an offer to monetize your audience with.

3. AI Agents for Content Creators -> Run your daily content machine to nurture your audience (and hopefully nudge them toward your email capture lead magnets and offers)

It’s not quite the entire “AI-powered business in a box” vision I started 2025 with, but it made sense.

Except for one problem.

None of these quite felt right as a ~flagship~ product.

I mean… maybe $1M Offer Engine. That program went really well and I got a ton of great feedback for it. I want to run it again in the fall. But I’m not really known as an “offers” guy. (Although maybe I should be?)

Building cool sh*t

I was lamenting about my brand and this search for a flagship product to my friend and sometimes business partner Erica Schneider and she said, “Well, when I think of your brand I think of someone who builds cool sh*t with AI.”

And just like that things snapped into focus.

See, I made a decision about two years ago…

I wouldn’t just teach AI for AI’s sake.

Instead, I’d focus on PRACTICAL applications of AI, with courses themed around business problems for coaches/creators/consultants/entrepreneurs/startups like creating content and launching products.

Now I’ve got these programs with lots of cool prompts, automations, AI agents… all themed around content-driven/audience-driven businesses… but no foundational materials to support how to create prompts like these. Or how to build similar automations.

My Content Reactor course, for instance, would really benefit from having a resource on prompting fundamentals to help warm people up before getting too advanced.

AI Agents for Content Creators is (in its current iteration*) lacking a foundational module on the basics for how to automate with Make and Airtable.

The search for the One Thing™

For any solopreneuer, I’m starting to realize that you need to have your One Thing™. It’s that thing that people know you for. That you always talk about. That people can buy and is always available. It’s the thing that just makes sense for you to offer.

For me, at least as far as I can tell as of June 13, 2025, is Build Cool Sh*t with AI™. Which to me means I should perhaps be focused on these two things:

One: Prompting. As a foundation for everything.

Two. Building. As in, building automations, agents, and micro apps (all the cool sh*t that takes prompting to the next level)

Prompting + Building. Could it be that simple?

Yes and no.

There’s still got to be a super practical element here.

Prompting WHAT? Building WHAT?

And why?

It’s too non-specific.

And what about my target customer? I still want to serve you and people like you. Not just prompting for anyone. Prompting for creators/coaches/consultants/entrepreneurs/startups.

So as I started to work on my upcoming prompting course I realized I needed a whole bunch of really juicy use cases and case studies to share.

So I asked my audience for challenges to tackle. You all sent me about 30 really great things that you’d like to use AI for. Things like:

Content:

• SEO-Optimized Article Writer

• 5-Day Mini Course Maker (x2)

• Substack Newsletter Researcher/Writer (x2)

• Ghostwriter Template Maker (+Client Interview Questions to Populate)

Assets:

• Product Landing Page/Sales Page Generator (x2)

• LinkedIn Profile Optimizer (Hyper-personalized)

Strategy/Process:

• Blue Ocean Business Consultant

• Elevator Pitch (“Pickup Line”) Assistant based on a YouTube video

• ADHD Coach for Successful Professional Women

Misc:

• Boutique Fitness Class Generator with Exercises, Verbal Cues, and Music

• FDA/FTC Compliance Checker for Supplements Brands

• Family Meal Planning Agent for Picky Eaters

And a bunch more.

These are just the ones I’ve worked on so far (that are making it into the course).

Teaching prompting for real this time

So, that’s the update.

Where I’ve landed with all this.

I need a flagship prompting product. It’ll teach you my exact methods that I use to create cool prompts with AI.

It'll be split into two haves:

1) The foundations. The basics. The essentials.

2) The advanced stuff: All the crazy advanced prompt ninjitsu I like to do in my megaprompts.

Along the way you’ll get my prompt-writing AI bots too. The ones that write prompts like I do.

And a library of all these cool use cases like the list above with actual battle-tested prompts at the same level of quality as if you'd paid me to create them for you.

All for a price less than my 1-hour consulting fee.

And with that, I hope at least, I’ll have found my flagship.

And anytime anyone asks… How I can I create prompts like this? I’ll have somewhere to send them.

Coming soon.